Incorporating multiple shades of blue can create a cohesive look on your website and can represent fluidity and structure.īlue is a calming, relaxing color that accompanies red and yellow as primaries. Which shade of blue would best represent your business? Who you are trying to reach? These are important questions to answer when you're deciding on a brand color. Muted blue: Has an antique feel that represents respect and trustworthiness.Dark blue: Indicates strength and reliability.Bright blue: Captivating colors that can promote creativity and productivity.Light blue: Refreshing, inviting, and friendly.Here's a look at a few types of blue to consider: Therefore, you should contemplate what the "perfect" blue is for your brand. Blue Color Psychology: Why It's Popular In Website DesignĮvery shade of blue evokes a different emotion. Let's dive into blue color psychology further. Colors stick out the most in our minds, which means your brand will often be associated with the color you choose for your logo, website, packaging, and other business related items.Įach color has a different psychology, but on the web, blue is the most prevalent.
The colors you use with your marketing materials can help you to use them as emotional triggers to help spark a purchasing decision. Due to the discoveries of color psychology, businesses can discover which colors match with their brand personality best. This means that the colors you select for your office, your home, your website, or clothing matters to onlookers.Ĭolor psychology is the study of colors and how they stir people's emotions. Different colors can even provoke various physiological responses that impact human behavior. You are probably aware of the fact that colors mean something. Let's discuss what makes this color a popular marketing tool. Have you ever wondered why most of the major social media platforms, like Facebook, Twitter, and LinkedIn, utilize various shades of the color blue?īlue is truly a fan favorite color on the web. From surfing the waves to surfing the internet, blue is everywhere. Sometimes called “the Nirvana color,” blue symbolizes the comfort, sky, water, sleep, the mind, trustworthiness, and safety (think police officer uniforms).
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